Attribution is DEAD. Long Live Attribution. ☠️

Marketing attribution isn’t just broken - it’s misunderstood, oversimplified, and often weaponized against the very teams trying to prove impact. 😕

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For years, GTM teams have been forced into flawed models that divide opportunity value by digital touches, ignoring the reality that the buyer journey is never fully digital.

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Meanwhile, MOPs and RevOps teams face an even bigger challenge: before attribution can even begin, they must unify, standardize, and structure a chaotic flood of online and offline data - from disconnected platforms, custom CRM objects, and apples-to-oranges engagement metrics. Leadership demands precision, yet the foundation is unstable.

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It’s time for a new approach - one that prioritizes data orchestration over data desperation, and strategy over spreadsheet wars. 🤺

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Join us for a no-nonsense discussion on the future of attribution, featuring Nadia Davis, VP of Marketing at CaliberMind, and Drew Smith, CEO at Attributa, where we’ll tackle:

• Why digital-only attribution was always a flawed idea
• The MOPs challenge: aligning siloed data before assigning credit
• How marketing leaders can shift from defensive reporting to strategic storytelling
• Why data literacy - not just measurement - is the key to proving impact

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Attribution isn’t dead - it’s evolving. The question is: Are you leading the charge or following the pack? 🏎️

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