Routing on Intent Signals: Do's and Don'ts

Intent signals are everywhere, but let’s be real—not all signals are created equal. 🚦Some are green lights to engage, while others? Well… 🚧 proceed with caution.

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Join Matthew Volm, CEO and Founder of RevOps Co-op, and Caitlyn Vaughn, Growth at Default, for "Routing on Intent Signals: Do's and Don'ts" as we break down how to separate the gold from the noise, when to automate vs. when to bring in human touch, and how to marry intent signals with lead routing for maximum impact.

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In this session, we’ll cover:

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🔎 What intent signals actually tell you (and what they don’t)
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🤖 Where workflow automation makes sense—and where humans should step in
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📍 How to route leads based on intent the right way

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And walk through a few specific examples, including: 

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1️⃣ Routing accounts based on visitors to your website

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2️⃣ Routing accounts based on social activity

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3️⃣ Routing accounts based on ad engagements

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Ready to turn signals into real revenue opportunities? Buckle up—it’s time to optimize your routing strategy. 🚀

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