You spend a fortune on a booth at that event. Your sales team has back-to-back conversations. Buyers seem interested. And then nothing. Weeks later, you’re chasing leads over email, hoping they still remember you.
We keep hearing the same thing from marketing leaders, no matter the company size: You spend thousands getting your booth at a major industry event, your sales team has great conversations... but somehow those warm leads turn cold before you can even get them on a proper sales call.
The first 24 hours after meeting a prospect are make-or-break. But here’s how things actually go down:
❌ Badge scans and business cards pile up
❌ Someone (bless them) manually enters all that data into your CRM
❌ SDRs start the awkward “Hey, remember us?” email chase
❌ By the time a meeting finally gets scheduled, your prospect is back to their daily grind
❌ That amazing booth conversation? Just a distant memory
There’s a better way.
Let’s stop making events just about great conversations and start turning them into real pipeline.
Join us for a live webinar where we’ll show you how to close the lead-to-meeting gap using RevenueHero. Get prospects to commit to meetings faster than they grab your free t-shirts.
Join our global community, buckle up and enjoy the ride!