The RevOps role is vital—not just as a “doer”but as a strategic leader. RevOps professionals need the skills to champion initiatives and bring them to the attention of executives for
prioritization. RevOps must also identify and drive the transformation necessary to align all revenue-generating functions.
This report will help you:
Top revenue operations consultants anecdotally report to us that one of the biggest challenges in aligning sales and marketing is the definition of a “qualified lead.” Any time there is an issue with lead definitions and routing, there will be plenty of signs in meetings, Slack channels, and around the water cooler if you’re in an office. These include:
Learn how to investigate this common problem and fix it!
Full cycle sellers are fantastic at focusing on what must be done to meet their current quarter’s number. Not all sellers are as diligent about building future pipeline to avoid a speed bump in coming quarters.
They’re also not known for keeping their pipeline clean.
You can do many things to help your sales team fix their pipeline problems, but the fixes only work if you gather proof and convince the sales management team they should care.
Churned customers rarely give your frontline support representatives any signs they plan to churn.
In fact, 96% of customers who churn never file any form of complaint.
On the other hand, not catching positive signals also means you’re losing out on expansion revenue. Solely relying on your support representatives to interpret account signals is a high-risk proposition.
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