The Next Generation of Quote-to-Revenue: How Nue Simplifies CPQ, Billing & Pricing

Growing revenue teams are often stuck cobbling together spreadsheets, legacy CPQ tools, and billing platforms - just to send an invoice. Nue flips that script. It’s a Salesforce-native revenue lifecycle platform built to eliminate complexity, reduce manual work, and help you quote, bill, and recognize revenue at scale - without writing a single line of code.

We sat down with James McArthur, Head of RevOps at Nue, to get a full walkthrough of the platform and learn how it gives operators full control over revenue workflows - from quote to cash - with real transparency and automation.

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What is Nue?

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Nue is a complete revenue lifecycle management platform that combines CPQ (Configure, Price, Quote), billing, invoicing, and pricing into one powerful system - fully native to Salesforce and entirely no-code. It was designed for modern RevOps teams dealing with increasing complexity around quoting, product packaging, billing, and revenue recognition.

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Why does it exist? Because legacy CPQ tools are brittle, overly customized, and often break the moment you try to introduce a new pricing model. And point solutions for quoting, billing, and pricing don’t talk to each other. Nue bridges these gaps with a single, unified platform.

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Why RevOps Pros Love It

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Here’s why Nue is quickly becoming a go-to tool for operators:

• From Quote to Cash, Fully Transparent: Reps, finance, and CS all have a single source of truth. Want to know what a customer will pay every month for the next 3 years? It’s all visible.
• No More SKU Overload: With Nue’s decoupled product and pricing architecture, you don’t need a new SKU for every region, currency, discount, or contract type.
• In-App, PLG-Friendly Checkout: Offer self-service quoting and upsells inside your product using Nue’s headless API layer.
• Complex Pricing Without Custom Code: Ramp pricing, tiered usage, credit burn-down, milestone billing - Nue handles it all.

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Real Use Cases

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RevOps teams use Nue to solve real-world challenges like:

• Scaling SaaS Pricing: A company expanding into new markets with multiple currencies, product bundles, and usage-based tiers needs accurate, automated billing. Nue makes this seamless.
• Managing Renewals & Upgrades: Nue supports automated renewals, mid-cycle upgrades, and even in-app customer-driven expansions with full billing alignment.
• Eliminating Manual Reconciliation: Finance teams no longer have to recreate orders in a separate billing system. Nue ensures the quote, order, and invoice always match.

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The Special Sauce

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What makes Nue different? One word: Configurability.

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Nue takes a "configuration, not code" approach to CPQ and billing. No Apex. No custom objects. No dependency on developers. Everything is done via simple UI controls in Salesforce.

This lets operators:

• Update pricing rules in minutes
• Launch new billing models without engineering
• Maintain full control over quoting logic and product bundles

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And with the recent launch of Nue ApprovalsPro, teams can build robust, multi-step approval workflows directly in Salesforce - with full visibility into who approved what and when.

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Feature Highlights

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Flexible, End-to-End Quoting Inside Salesforce

Reps can create quotes with ramped pricing, volume tiers, bundled products, and even usage credits - all without leaving Salesforce. Pricing and discounts adjust in real time, and finance can preview invoices for the entire contract term.

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PLG & Self-Serve-Ready Architecture

Nue’s PLG capabilities allow teams to embed checkout, upgrades, or add-ons directly into their app. Everything syncs back to Salesforce.

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Dynamic Usage-Based Billing

Whether it’s pay-as-you-go, prepaid credits, or metered usage, Nue handles it. You can upload usage data via CSV or API and generate invoices automatically.

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Approval Workflows That Just Work

Built-in approval flows (via ApprovalsPro) support parallel, serial, or conditional logic. Reps have visibility into approval status, and ops can manage everything natively in Salesforce.

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Real-Time Invoice Previews & Payment Sync

Reps and CS can preview invoices for the life of a deal. Payments sync with tools like Stripe, QuickBooks, and NetSuite, keeping finance in the loop without spreadsheet gymnastics.

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Implementation & Integrations

Nue offers multiple implementation tracks based on your complexity. Their 6-week Quick Start program gets teams from kickoff to production in under two months, including product setup, billing config, and quoting workflows.

Popular integrations include:

• CRM: Salesforce (native)
• Billing & Payments: Stripe, QuickBooks, NetSuite, Sage Intacct
• Tax & Compliance: Avalara, eInvoicing
• DocGen & Legal: DocuSign, Ironclad
• Data & Analytics: Custom reporting via Salesforce or external tools

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Who Is This For?

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Nue is ideal for:

• B2B SaaS companies with $50M+ in ARR
• Companies expanding globally with pricing complexity
• Teams adopting usage-based or outcome-based billing
• RevOps leaders looking to consolidate quoting, billing, and renewals into a single platform

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Customers include high-growth tech companies like OpenAI, Glean, Flywheel, Betterworks, and LeafLink.

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Pricing & Support

Nue follows a platform pricing model:

• Platform fee for core CPQ + billing functionality
• $25/user/month for ApprovalsPro (optional add-on)

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Support includes:

• Hands-on onboarding
• Sandbox environments for testing
• Access to admin workshops
• Ongoing support through Slack, email, and dedicated success managers

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What Does Success Look Like?

• Sales reps quote faster, close faster, and make fewer errors
• Finance teams stop duplicating order data and chasing down manual billing tasks
• Operators scale pricing experiments and PLG motions without code
• Executives get clean, transparent reporting on revenue, usage, and renewals

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Ready to See Nue in Action?

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✨ Request a personalized demo on the website.

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💬 Questions? Reach out to James McArthur in the RevOps Co-op Slack or find him on LinkedIn.

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Looking for more great content? Check out our blog and join the community. See all our partners and explore more RevOps Demos.

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