Podcast
April 18, 2025
Episode 37: The Ins and Outs of Tech Stack Consolidation
Learn how to consolidate your tech stack, optimize your CRM, and align Sales and Marketing with actionable data.
Welcome back to another episode of the RevOpsAF podcast! Co-host Camela Thompson sits down with Nicole Looker, Director of Revenue Operations at Rebuy Engine, a fast-growing e-commerce SaaS company. Nicole unpacks one of the biggest challenges in RevOps: prioritization. With dotted lines to nearly every department and no shortage of incoming requests, figuring out what to work on - and when - is critical for both team sanity and company success.
In this episode, Nicole shares the exact process she uses to manage stakeholder expectations, set clear priorities, and avoid burnout. From quarterly planning to transparent ticketing systems, you’ll walk away with tactical ideas for bringing structure to the chaos.
One of the biggest challenges in RevOps is that everything feels important. Nicole describes it like trying to prioritize in a kitchen without recipes - just vibes.
“It’s like asking your mom how she makes her mac and cheese. A handful of salt, a dash of this... you taste it as you go. That’s how prioritization works in RevOps.” – Nicole Looker
RevOps teams juggle needs from sales, partnerships, CS, support, marketing, and even technical teams. Nicole’s north star? Stakeholder satisfaction. Because the ultimate success metric isn’t tickets closed - it’s whether the people you support feel supported.
For further reading on managing priorities as a solo RevOps professional, check out Thriving in RevOps as a Team of One.
Nicole walks through her quarterly planning cycle, which includes:
“Getting alignment with your leader is key. They’ll have your back when pushback happens.” – Nicole Looker
Open forums show stakeholders just how many priorities are on the table—helping teams understand they’re not the only ones in the queue.
For insights on balancing priorities across teams, read Adopting the RevOps Mentality.
Working at a startup means constant change. Nicole revisits her priorities often, especially as market needs evolve. The secret to staying sane? Transparency and visibility.
She uses Jira as her single source of truth, giving stakeholders visibility into current projects, blockers, and the backlog. Everyone knows where things stand, and no one is left guessing.
“What was a priority three weeks ago might not be one today. That’s just startup life.” – Nicole Looker
To learn more about managing changing priorities, explore Navigating the RevOps Backlog: What’s the Real “P1”?
Nicole leans on a trio of tools to streamline project management and communication:
She emphasizes tagging, documentation, and reporting - not just for visibility, but for long-term recognition and performance reviews.
For a deep dive into project management frameworks in RevOps, watch Project Management in RevOps: the Why, What and How.
When Nicole joined Rebuy, RevOps was still being built out. She introduced Jira, created intake forms, and got buy-in by showing results. Now, her team handles ~400 tickets a quarter - and stakeholders are happy to follow the process.
“At first, people pinged me in Slack all the time. Now, 95% of folks submit tickets directly.” – Nicole Looker
For strategies on implementing change and gaining stakeholder buy-in, read 9 Best Practices for Better Change Management.
Nicole leaves listeners with a powerful reminder: trust yourself.
“We all have imposter syndrome sometimes. But your experience matters. Your team trusts you to lead. So lean into that.” – Nicole Looker
For guidance on transitioning from tactical to strategic roles in RevOps, listen to Episode 19: How to be a Strategic Revenue Operator.
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